Quebecor Out-of-Home Establishes a Partnership with Place Exchange, Growing its Programmatic Presence
June 18, 2024
Montreal, June 18, 2024 – To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home announces a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States. With the addition of Place Exchange to its partners, Quebecor Out-of-Home, at the cutting edge of industry trends, enhances its already established offering with Broadsign Reach, Vistar, and Hivestack, to provide advertisers with even more opportunities to reach their target audiences on Quebecor’s premium digital Out-of-Home (DOOH) screens, using the same omnichannel Demand-side platforms (DSPs) as for online, mobile, CTV, and other media.
“We’re thrilled to have Quebecor Out-of-Home as part of our Canadian publisher mix. As a leader within the Quebec market, Quebecor Out-of-Home’s premium inventory expands Place Exchange’s coverage of the Canadian DOOH market to offer digital marketers access to the most desirable screens across the country.” said Nick Bennett, SVP of Partnerships at Place Exchange. “We’re excited to expand this partnership to help grow the Canadian programmatic DOOH market.”
“It is crucial for Quebecor Out-of-Home to remain at the forefront of trends and technologies, in order to meet the evolving needs of advertisers and optimize the impact of their advertising campaigns” stated Michel Drouin, General Manager, Business Development at Quebecor Out-of-Home. “By investing in new technologies and staying attuned to market changes, Quebecor Out-of-Home ensures optimal visibility for its clients, thus consolidating its reputation as a visionary leader in the out-of-home industry.“
Place Exchange: A Premier Partner to maximise out-of-home programmatic opportunities for advertisers
The out-of-home advertising market in Canada is booming, with forecasted growth of nearly 7% according to Statista, and DOOH is leading the way. Quebecor Out-of-Home solidifies its leadership position in the industry by partnering with Place Exchange; the leading SSP in programmatic out-of-home media in the United States, based on supply side partners and international growth. Place Exchange revolutionized programmatic DOOH by opening up inventory not just to buyers using single-channel DSPs focused only on DOOH, but to omnichannel DSPs that holistically activate campaigns across all major media channels, leveraging advanced targeting, analytics, and measurement capabilities enabled by Place Exchange’s patented and proprietary technology.
About Quebecor Out-of-Home
Quebecor Out-of-Home, a division of Quebecor, is a cornerstone of impactful out-of-home advertising, boasting the widest range of urban furniture in Quebec, with a network of over 14,000 advertising faces in the Montreal CMA, Quebec CMA, and Sherbrooke markets. With an ever-evolving offering, strategic partnerships in programmatic advertising, unlimited media creativity, great flexibility, convergence strength, and the use of cutting-edge technology, Quebecor Out-of-Home stands out for its strong connection with advertisers and consumers. QuebecorPlace Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player. Out-of-Home invests in the development of new markets and innovative products and is committed to a sustainable footprint. To learn more about Quebecor Out-of-Home, visit https://quebecorexpertisemedia.com/en/platforms/out-of-home.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player.