Clear Channel Belgium Strengthens its DOOH Programmatic Offering by Integrating with Place Exchange
October 23, 2024
Clear Channel Belgium launches a strategic partnership with Place Exchange, aimed at enriching the deployment of its multi-SSP programmatic tool, Clear Channel LaunchPAD, and increasing the opportunity for advertisers to reach ever larger and more targeted audiences with digital out-of-home campaigns.
Brussels, Belgium (October 23, 2024) – Clear Channel Belgium has taken a major step forward in the development of its programmatic digital out-of-home (pDOOH) offering with the integration of the Place Exchange SSP. Enabled by the Clear Channel LaunchPAD multi-SSP tool, Belgian and international advertisers and agencies can now leverage advanced programmatic capabilities for planning, buying and measuring Clear Channel Belgium screens within their DSPs.
With more than 1,000 digital screens in Belgium, including in transit stations and on streets, as well as access to over 12,000 screens across Europe, Clear Channel is a DOOH inventory market leader. Thanks to the Clear Channel LaunchPAD multi-SSP tool, developed by Clear Channel Europe, advertisers benefit from a simplified, fast and reliable connection to this inventory, offering them unprecedented flexibility to reach varied audiences, while optimizing their return on advertising investment.
James Power, Commercial Director EMEA at Place Exchange, said: “We are incredibly excited to expand our long-standing partnership with Clear Channel by offering advertisers programmatic access to their premium Belgium inventory. The ongoing deployment of Clear Channel’s LaunchPAD platform throughout Europe empowers our demand partners to activate impactful DOOH campaigns alongside other programmatic channels in Europe’s largest markets, and further strengthens programmatic OOH’s presence across the region.”
Baudouin van de Berg, Sales Director, Clear Channel Belgium, concludes: “This partnership with Place Exchange marks another step forward for our programmatic offering. It enables us not only to make our DOOH inventory even more accessible, but also to provide advertisers with agile, high-performance programmatic solutions capable of meeting the current and future requirements of brands and agencies.”
About Clear Channel Belgium
Clear Channel is a key player in out-of-home communication in Belgium, with over 220 employees, sales of 70 million euros, and more than 10,000 billboards and digital screens. The company works with advertisers to create high-impact, engaging out-of-home campaigns that reach people while they’re on the move. Standard networked solutions and a wide range of bespoke creative possibilities include traditional, digital and out-of-the-box solutions, whether on the street, at points of sale, in railway stations, and on and in buses. In addition, Clear Channel provides its customers with services and tools to optimize campaign ROI
Clear Channel Belgium: www.clearchannel.be
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About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player.
Belgium, Clear Channel Outdoor, EMEA, Media Partner, Media Partnership