Unifying In-Store RMNs and Programmatic Advertising
May 29, 2024
May 29, 2024, Chicago, IL – On June 26 at 3:20pm CT, Wovenmedia’s Chief Operating Officer Jeff Karnes, and Place Exchange’s Chief Operating Officer Jason Shao, will discuss how programmatic supply-side platforms (SSPs) such as Place Exchange are partnering with in-store retail media solutions providers like Wovenmedia, to drive more ad dollars from national brands to in-store RMNs.
“As in-store RMNS continue to mature, retailers will look for more and more efficient ways to boost advertising on these networks,” said Karnes. “Join us for a better understanding of how programmatic can significantly impact in-store ad revenues at scale.”
“Learn how to activate your in-store media programmatically to drive results in the physical world, and unify buying, reporting, and attribution with other channels,” said Shao. “Place Exchange’s Clear Certification Program delivers quality, consistency, transparency, and compliance with the opportunity to access untapped programmatic ad spend with full transparency and control.”
The 30-minute session titled, Unifying In-Store RMNs and Programmatic Advertising to Unlock New Revenue Streams, will address the tremendous potential for in-store RMNs to attract advertising dollars from large national brands, and will provide an overview of how these two companies have integrated their platforms to effectively deliver these ads on in-store screens.
Those attending the session will learn:
- How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs.
- How programmatic SSPs integrated with RMN Content Management Systems (CMSs) can seamlessly deliver ad content to in-store screens with linear TV attributes such as day-parting and geo-targeting.
- Why metrics such as audience measurement and sales lift are important for driving closed loop attribution.
To register to attend P2P’s Retail Media Summit, which runs June 25-27 go HERE.
About Wovenmedia
Wovenmedia is an in-store retail media solutions provider with a unique offering that combines powerful software with a full suite of services and a premium content library. The company’s proven expertise at building and managing retail media networks drives customer engagement across thousands of screens at retail.
For more information about Wovenmedia, visit www.wovenmedia.com.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player.”